Dutch privacy authorities examines cameras in advertisement

5 September 2017

Since 2014 WE ARE DATA has been working to raise awareness of the possibilities of face analysis and emotion detection. The technology we use in the installation is suddenly in the news because there are advertising columns at Dutch stations and shopping centres that film and count passers. If someone stays standing, the software can identify personal attributes such as gender and age. The Dutch Privacy Authority is examining whether this is aloud. We are curious about the outcome of their research.

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Fund of the 21st century

2 June 2016

Recently Fonds21 visited the WE ARE DATA – Mirror Room. According to the sponsor of the project, WE ARE DATA makes an interesting translation of a complicated subject to a wide and diverse audience. The project manages to cast the current “state of the art” technology in a multimedia experience that fits well with the urgent issues of the current generation.

Read the report (in Dutch) at fonds21.nl


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Mirror mirror on the wall

1 June 2016

It’s Friday the 13th. When two ladies of the company Noldus enter the FabCity campus a vague feeling comes over them… They are confronted with slogans like ‘the future has arrived’, ‘drinking water is getting scarcer’ and ‘how do we use and abuse data?’. Between the pavilions, installations and prototypes of the future of everyday life they find their destination: the WE ARE DATA – Mirror Room.

Read the article at noldus.com


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2 April 2016

After an intensive period of building and development, the time has come: the WE ARE DATA – Mirror Room is transported to its first location. At the FabCity campus in Amsterdam, however, considerable tinkering is needed to finish the installation. The Mirror Room will have a number of days for tests with the FabCity public. The official kick-off will take place on 13 May.

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21 March 2016

Hack the body is one of the multi-annual programs by Baltan Laboratories in Eindhoven. In this program they explore the relationship between technology and human beings through artistic research. WE ARE DATA is one of the selected projects. Starting today Hack the body also has a website about the program, the projects and the research.

> hackthebody.nl

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25 January 2016

Today 80 students from the Fontys Hogeschool ICT Eindhoven and Tilburg have presented their final assignment to the WE ARE DATA initiators Tijl Akkermans and Hester Swaving. During a half year assignment this group of students explored the possible implementation of the eye tracker in the WE ARE DATA Mirror Room. We were surprised by the creative and extraordinary ideas by the students and the energy they have put into our project.

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20 January 2016

Tonight was the first WE ARE DATA event in Pakhuis de Zwijger in Amsterdam. In cooperation with De Waag Society, the Rathenau Institute, Baltan Laboratories and Europe by People, an audience of 150 people dived into the subject of “Quantified Self”. Several speakers gave their views on our handling with and the future of personal data.

> dezwijger.nl/programma/we-are-data

> waag.org/en/blog/fanatically-middle

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23 December 2015

In 2015 Big Data was the central theme. In 2016 Emotional Data is the subject of the year! In this article as well. Companies expect a lot of technology that can read emotions from faces. What are they doing with it? Three applications are described. “Every yawn or look of disapproval is recorded accurately.”

> www.nrc.nl/pas-op-met-dat-boze-gezicht

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16 December 2015

The FaceReader technology developed by our partner Vicar Vision in Amsterdam is used for serious scientific research and stunning projects, such as helping autistic and visually impaired people in assessing and understanding emotions. But there are also funny applications possible with such a new technique. Take for example the Gigglebug’s Face Race. A huge hit among kids!

> www.youtube.com

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