Since 2014 WE ARE DATA has been working to raise awareness of the possibilities of face analysis and emotion detection. The technology we use in the installation is suddenly in the news because there are advertising columns at Dutch stations and shopping centres that film and count passers. If someone stays standing, the software can identify personal attributes such as gender and age. The Dutch Privacy Authority is examining whether this is aloud. We are curious about the outcome of their research.
Dutch privacy authorities examines cameras in advertisement
5 September 2017
